With more and more apparel brands shifting their focus online, it’s important to remember the customer experience is much different when browsing a website than walking into a store. So it goes without saying a priority should be to provide the most seamless, personalized experience possible.One way larger online apparel retailers are doing this is to guide shoppers to their best size before they buy. We all know there are no size standards, thus your “size” in one brand is different than another, so it makes sense if a shopper knew immediately upon arriving at your web-store all the styles that matched their size/fit, it would be extremely helpful to them. Here is a way Tailored is helping apparel brands do just that.
One of the lagging issues with online clothing stores is there is no personalization on behalf of the shopper upon entering. This is easily solved by adding a mobile app in addition to your website, but for most this will never make sense, for both brand and consumer (imaging having one app on your device for every brand or store you shopped).
Tailored allows brands to join their platform to get the advantages of having a mobile app without managing or building one.
When a user downloads Tailored, the first thing they do is add their clothing size (very generic and quick) or they can take it a step further and add a few of their body measurements, which is obviously far and away better for those looking for size advice than simply adding a clothing size.
Tailored’s size matching algorithms not only sort your collection for each shopper, in their size, but target users throughout they globe who are also a size match, and stream images of your collection to them.
In the image above, a user has selected a garment and as you can see, the users best size is shown at the bottom, helping them get to the point of checkout faster, and allowing them to keep what they buy.
Services which act as an accomplice to your web-store, like Tailored, are helping apparel brands do more and be better in the ever growing world of online commerce.
Clothing brand and want more information on how to join Tailored?